Some of the social benefits of effective marketing are related to increased competition and lower prices, in addition to generating more jobs and increasing the quality of life for citizens.
The main objective of marketing in a company is to create value for the consumer. Value is related to the consumer's perception of the values and characteristics of a brand.
Therefore, in the search for value creation, there is an increase in competitiveness that causes greater availability of products, heating up the economy and generating jobs.
It is also important to emphasize green marketing, which is related to sustainable practices to protect the environment, which increases the company's reliability and benefits society.
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