AcerWare Inc. manufactures external hard disks for $32 per unit, and the maximum price customers are willing to pay is $47 per unit. Data Driver Inc. is a competitor of AcerWare Inc. that produces external hard disks for $37 per unit, and customers are willing to pay a maximum price of $50 per unit. What does this imply? Multiple Choice AcerWare and Data Driver share differentiation parity. Data Driver has a competitive advantage over AcerWare in terms of perceived value. AcerWare creates a greater economic value than Data Driver. Data Driver is a cost-leader when compared to AcerWare.

Respuesta :

Based on the price and amount that customers are willing to pay, Data Driver has a competitive advantage over AcerWare in terms of perceived value.

Why does Data Driver have this competitive advantage?

A company is said to have a competitive advantage in perceived value over another company if customers are willing to pay more for its goods than the competitors.

DataDriver has a willingness to pay of $50 and AcerWare has a willingness to pay of $47. DataDriver therefore has a competitive advantage here.

In conclusion, option B is correct.

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