An alternative source of gathering information about a target audience is :
This refers to the systematic study of a particular phenomena in order to understand the reason for its occurrence.
With this in mind, we can see that one helpful way for a person to gather information about the preferences of his target audience is to make use of their demographic information such as age, gender, income level, etc.
Read more about research here:
https://brainly.com/question/26177190