Some of the different factors which are considered while using word choices are:
- Intended audience.
- Aim of the book.
- The tone and mood that the author wants to convey.
What is Word Choice?
This refers to the use of specific words and diction which an author uses while writing in order to communicate better based on a given situation.
Please note that your question is incomplete so I gave you a general overview to help you get a better understanding of the concept.
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