The false statement about search engines ranking of websites based on popularity is: having a brand or website name in the majority of anchor texts of backlinks will boost the search popularity score.
Search engine optimization (SEO) can be defined as a strategic process which is typically used to improve and maximize the quantity and quality of the number of visitors (website traffics) that visits a particular website, by making it appear topmost among the list of results displayed by a search engine such as Bing, Goo-gle, Yah-oo, etc.
This ultimately implies that, search engine optimization (SEO) helps individuals and business firms to maximize the amount of traffic that is generated by their website, through the strategic placement of their website at the top of the results returned by a search engine.
In conclusion, search engine optimization (SEO) can be used to improve the ranking in user searches by increasing the probability (chances) of a specific website emerging at the top of a web search.
Read more on search engine here: https://brainly.com/question/13709771
