This practice is called anthropomorphism.
Man which belongs to primate exhibits some characteristics and adaptations that are similar to tree climbers (nonhuman primates).
The Order Primates is divided into two groups: prosimians and anthropoids. The anthropoids include monkeys, apes, and humans.
Because monkeys (nonhuman primates) belongs to the same order as humans, they share close resembles even in feelings.
The practice of comparing human-like feelings and attitudes to nonhuman primates is called anthropomorphism.
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