Frito-Lay's first research objective was to Multiple Choice add a new flavor of Fritos. determine new pricing objectives. understand why Lay's potato chip sales are flat. increase promotional spending on Lay's. determine the most effective advertising plan.

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24-02-2022
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Frito-Lay's first research objective was to Multiple Choice add a new flavor of Fritos. determine new pricing objectives. understand why Lay's potato chip sales are flat. increase promotional spending on Lay's. determine the most effective advertising plan.

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Tundexi Tundexi · Answer 1 · 2022-03-10T09:37:27+01:00

The first research objective of Frito-Lay's was to understand why Lay's potato chip sales are flat.

What is a research objective?

In a market, a research objective are series of study made to draw conclusion on important element for proper entry into the market.

As first research objective of Frito-Lay's was to understand why Lay's potato chip sales are flat.is interested in snack production, its first research objective was to understand why potato chip sales are flat.