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I believe the answer is: Brian Epstein

Brian Epstein was the first one who discovered the Beatles during their lunchtime performance at The Cavern Club. At that time, almost all label company in England refused to sign the Beatles. So epstein insisted on the professional look in order to make them look more presentable for the management and upper class audience.

Brian Epstein

Further Explanation:

Epstein encouraged the Beatles to wear suits. In the earlier era in Hamburg, the band wore a leather jacket a typical 60s band outfit. Epstein asked the boys to have a different brand image wearing the typical teddy boy costume. Epstein was 8 years senior and he was new to the entertainment industry. Epstein went to the Royal Academy of dramatic Art.  He insisted them to stop smoking, drinking and eating. McCartney agreed with famous synchronizedbow at the end of their performances. It reflected Epstein’s RADA training. Epstein explained that the process from the leather jackets and the jeans to suits took some time. He encouraged them at first to get out the leather jacket and the jeans. They were not allowed to wear jeans after a short time. The collarless suits are worn in Hamburg. Lennon resisted wearing suits and ties but later agreed to wear the suit.  

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Answer Details:

Grade: High School

Chapter: The Beatles Music Band

Subject: Social Science

Keywords:

Wear suits, leather jacket, band outfit, entertainment industry, Synchronized bow, Performances