Propaganda is a method of appealing to the emotion or interest of the audience. A number of propaganda techniques based on social psychological research are used to generate propaganda. Hence, the techniques employed are listed below.
1. Ad nauseam
This uses tireless repetition of an idea. An idea, especially a simple slogan, that is repeated enough times, may begin to be taken as the truth.
2. Appeal to authority
Appeals to authority, cites prominent figures to support a position, idea, argument, or course of action.
3. Appeal to prejudice
Using loaded or emotive terms to attach value or moral goodness to believing the proposition.
4. Beautiful people
The type of propaganda that deals with famous people or depicts attractive, happy people. This suggests if people buy a product or follow a certain ideology, they too will be happy or successful.
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