When the brand Sara Lee spun off its Hanes hosiery line, as well as other popular products, to fortify its famous food brands, it is called a _____________________ countermeasure.

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22-03-2022
Business

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When the brand Sara Lee spun off its Hanes hosiery line, as well as other popular products, to fortify its famous food brands, it is called a _____________________ countermeasure.

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jayilych4real jayilych4real · Answer 1 · 2022-04-05T10:04:31+02:00

Based on the fact that Sara Lee moved away from her Hanes hosiery line to fortify her famous food brands, this is known as a contraction defense strategy

What is a Product Brand?

This refers to the creation of a new identity for a product that is easily identifiable and sets it apart from other products.

With this in mind, we can see that because Sara Lee made a focus on her popular famous food brands by moving away from other popular products, this was done in a defensive measure known as the contraction defense strategy.

Read more about product brands here:
https://brainly.com/question/7151958