The type of multi-branding strategy that GM creates by using a separate website for each of its car models is known as the house of brands.
What is a multi-branding strategy?
A multi-branding strategy involves using a portfolio of products with different brand names by the same company.
Multi-branding is a branding strategy that involves using two or more brand names to market the same product to different audiences.
Thus, the type of multi-branding strategy that GM creates by using a separate website for each of its car models is known as the house of brands.
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