A company would purchase lead scoring application if he wants to utilize data analytics in order to identify those traits that make a prospective customer more likely to purchase.
Lead score approach is a scoring methodology that determines the worthiness of leads or potential customers. It attaches values to these potential customers based on their previous sales behavior, especially relating to their interests in the firm's products or services.
It is an effective model that helps sales and marketing departments identify which prospects are potentially most valuable to the company.
Hence, a company would purchase Lead scoring application if he wants to utilize data analytics in order to identify those traits that make a prospective customer more likely to purchase.
Learn more about lead scoring here : https://brainly.com/question/7950262
