An example of a demographic segmentation is when the crest toothpaste markets its fruit flavored toothpaste to children and its whitening toothpaste to adults.
What is demographic segmentation?
A demographic segmentation refers to the segmenting of a target market based on demographic variables such as:
- age,
- gender,
- education,
- income etc.
The segmentation helps to understand who their customers are so that their needs can be addressed more effectively.
Therefore, the Option A is correct.
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