PepsiCo was pursuing a diversification strategy when he purchased Frito-Lay and expanded its operations into the snack-food business.
Diversification method is used by investors to minimize the risks associated with one single class of assets investment over a long period of time.
Diversification is an investment strategy that mixes a wide variety of investments from different categories within a portfolio.
Hence, PepsiCo was pursuing a diversification strategy when he purchased Frito-Lay and expanded its operations into the snack-food business.
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