Caribou Coffee and Tata Global Beverage have together formed TATA Caribou Limited in order to bring Caribou to India. The global market entry strategy is known as

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21-04-2022
Business

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Caribou Coffee and Tata Global Beverage have together formed TATA Caribou Limited in order to bring Caribou to India. The global market entry strategy is known as

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Tundexi Tundexi · Answer 1 · 2022-04-26T14:15:14+02:00

The global market entry strategy used by Caribou Coffee and Tata Global Beverage to bring Caribou to India is known as a Joint venture strategy.

What is a Joint venture?

This means a business agreement where companies make a decision to work together with an aim of achieving a specific set of goals.

As Caribou Coffee and Tata Global Beverage formed together to form the TATA Caribou Limited which operate in India, such business strategy is known as a Joint venture.