Horizontal marketing is when two or more companies at the same channel level join together to develop a new marketing opportunity.
What is horizontal marketing?
Horizontal marketing system refers to the act where two or more companies unrelated to one another standing at the same level come together .
It is to be noted that horizontal marketing lay emphasis on increasing exposure and demand within a broader and more diverse market view.
Hence, horizontal marketing is when two or more companies at the same channel level join together to develop a new marketing opportunity.
Learn more about horizontal marketing here : https://brainly.com/question/27196574
