The marketing mix is the four P's of the company, which include product, place, price, and promotion. The four P's are the strategies developed by the company prior to the release of its products into the market.
The four factors of the marketing mix are the main components that define the success or failure of any good or service.
It is decided by keeping in mind the internal and external factors of the business, like the competitors, resources, targeted customers, and substitute goods.
Thus, option A, marketing mix is the correct option.
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