Answer:
Focus on your ideal buyer
Understanding how to write a product description requires putting yourself in the shoes of your audience. When you write a product description with a huge crowd of buyers in mind, your descriptions become wishy-washy and you end up addressing no one at all.
The best product descriptions address your target audience directly and personally. You ask and answer questions as if you’re having a conversation with them. You choose the words your ideal buyer uses. You use the word “you.”
This is how retailer The Oodie starts the product description for its I Love Plants Oodie in the first of our product description examples.
Explanation:
