Pros
Cons
• Allows candidates to directly
reach voters through a wide
variety of media
. Often ends up focusing on
negative aspects of opponents
Lots candidates shape their own
messages
What is the best title for this graphic, which is about one method presidential
candidates use to communicate with the public?
O
A. An Opinion Poll
O
B. News Coverage
O
C. Advertising
O
D. A Debate
