During the review phase, comparing the marketing program's performance to the goals in the written plans to detect and correct deviations. So, the evaluation phase is the correct answer.
A market evaluation is a study of a market to see if a new firm can perform well and succeed in a different business environment.
It aids in gaining knowledge of competitors and market trends, as well as making strategic business decisions.
Therefore, The "Evaluation Phase" is the stage of the sales funnel where buyers decide whether or not to buy.
Check out the link below to know more about the marketing phases;
https://brainly.com/question/15699766
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