Bolve, a company that essentially made leather bags and jackets, introduces men's cologne under its new category of skincare products. In this case, Bolve is engaged in _____.

a.
line extension

b.
market segmentation

c.
brand extension

d.
product bundling

When a brand expands the scope of the types and categories of products, goods and/or services it sells, it is known as brand extension.

Hence, option C correctly describes that Bolve is engaged in brand extension.

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Bolve, a company that essentially made leather bags and jackets, introduces men's cologne under its new category of skincare products. In this case, Bolve is engaged in _____. a. line extension b. market segmentation c. brand extension d. product bundling

Respuesta :

What is brand extension?

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Bolve, a company that essentially made leather bags and jackets, introduces men's cologne under its new category of skincare products. In this case, Bolve is engaged in _____.

a.
line extension

b.
market segmentation

c.
brand extension

d.
product bundling