Mrs. Barrios realized that she was being targeted by gender-based marketing by spotting advertisements for women-focused products while watching the women's game on TV.
It corresponds to a strategy for directing the communication of a product or service according to characteristics attributed to men or women. It is based on differences between genders to establish advertisements that attract such consumers, such as makeup advertisements for example, where the target audience is women.
Therefore, gender marketing is a strategy aligned with the needs of each gender to create value and satisfy the needs of consumers.
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