A decrease in consumer confidence can put your job at risk if aggregate expenditures fall.
Any person or group of persons who buy or utilize products or services only for their own consumption and not for production or resale are considered consumers. In the sales distribution chain, they are the final consumers.
Consumer are the important for the growth of the business. A company should maintain its existing customers and increase the new customers for the increment in the sales of its product.
Therefore, the decline in the consumer confidence can lead to the loss of the customer from the organization. It will result in the fall of the aggregate expenditure.
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