The customer type which is likely to have the highest lifetime value is: D. customers who are members of the company’s loyalty program.
A loyalty program can be defined as a marketing strategy which is designed and developed to encourage customers to continuously patronize a business firm that's associated with the program by offering them:
In this context, we can infer and logically deduce that the customer type which is likely to have the highest lifetime value is the customers who're members of the company’s loyalty program.
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Complete Question:
You manage the Search strategy for an athletic apparel retailer. Which customer type will likely have the highest lifetime value?
A. Customers who participated in the brand’s most recent holiday sale
B. Lapsed customers who haven’t purchased from the brand in the previous year
C. Customers who have purchased at the retailer’s outlet location
D. Customers who are members of the company’s loyalty program
