This situation reiterates the belief that network effects are a key to success.
A network effect is a phenomenon by which the value or utility a user derives from a good or service depends on the number of users of compatible products. The term "network effect" refers to any situation in which the value of a product, service, or platform depends on the number of buyers, sellers, or users who leverage it. The majority of the time, positive network effects lead to a user getting more value out of a product when other users join the same network.
Direct, two-sided, and local network impacts are the three main forms that can expand your product's user base and value.
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