A customer persona or archetype is a generalization or caricature intended to represent:.

A buyer persona is a fictionalized portrayal of the ideal client. It is based on market analysis, real customer data, and a few (informed) assumptions. It assists you in comprehending and connecting with the audience you wish to promote your goods and services to.
Not only do personas allow you to design your offerings with a specific target in mind, but they also give you information to help market your services. This will ultimately translate into new customers, more sales, and higher revenue

Personas are essential to a product's success because they influence design choices by bringing common user demands to the fore of planning before design has even begun. Personas provide the team a common knowledge of the skills and goals of users.

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Correct Question - A customer persona or archetype is a generalization or caricature intended to represent

a) the one who is most likely to switch from a competitor's offering.

b) the one who represents the largest market segment.

c) the one with the greatest ability to pay for a solution.

d) the one you would like to help