A business wants to evaluate their campaign, and specifically wants to look at how much net profit after investments they made versus how much they spent on advertising. This measurement would be: ROI.
This is the term that is used to refer to the return on investment. The return on investment is the interest or the value that is gotten when a person invests.
When they look back at the amount they have made from the business after the expenses they spent, this would be the ROI.
Read more on return on investment here; https://brainly.com/question/11913993
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