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A business wants to evaluate their campaign, and specifically wants to look at how much they spent for a customer to take an action. This measurement would be

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jaquelinefvr

That measure would be ROI, or Return on Investment.

What is ROI?

It is a metric that companies use to evaluate the performance of a stock in which financial resources have been invested. Its objective is to increase understanding of the initial investment and the results, establishing a comparison and an accurate analysis of the success of an investment.

Therefore, return on investment is used when companies want to understand the profitability of an investment made.

Find out more about ROI here:

https://brainly.com/question/15726451

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