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A company cannot effectively differentiate its branded footwear from the brands of rivals and thereby attract more buyers by outspending most all other rivals on search engine advertising and branded advertising.

What is brand of a company?

The brand of a company is a strategy that is used by a particular company that can be easily identified by people during marketing of the products of that company.

The importance of a company brand in its financial development include the following:

  • It builds financial value and generates future business.

  • It strengthen differentiation against peers, driving demand and sales,

  • It helps market share growth and building shareholder value.

  • A strong brand generates referral business, that is, it helps in bringing the company new clients.

The different ways to differentiate a brand of a company from another include the following:

  • create a new positioning

  • Take note of your customers experiences

  • Delivery of unique customer support services

These can only be achieved from the profits made by the company.

The company cannot effectively differentiate its branded footwear from the brands of rivals by outspending their rivals on search engine advertising and branded advertising.

Learn more about company brands here:

https://brainly.com/question/25707409

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