Investing in plant upgrades to reduce the reject rates at each of the company's plants is an action that is unlikely to help make a company's branded footwear more competitive vis-a-vis the brands of rival firm.
A brand is an identity, like a logo which people identify a firm or an organization with. It is an intangible business concept that helps people identify a company, product, or individual.
When a company invest only in plant inorder to reduce the reject rates at each of the company's plants, such would not make a brand less competitive because of such investment it has made.
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