Respuesta :
The questions that must be answered in establishing valid public relations objectives are "Do they clearly describe the end result expected?", "Are they understandable to everyone in the organization?", "Do they list a firm completion date?", "Are they realistic, attainable and measurable?", and "Are they consistent with management´s objectives?".
The main objective of public relations is to keep a brand's reputation positive and to sustain "strategic relationships with the general public, potential clients, partners, shareholders, workers, and other stakeholders. This helps to give the brand a favorable picture and makes it appear sincere, prosperous, significant, and noteworthy.
Thus, while establishing these public relations objectives, the abovementioned questions must be considered as every set objective should be attained and must benefit the firm or brand.
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