Respuesta :
During the maturity stage of the product life cycle, sales reach a peak, profits are declining, and the number of competitors starts to decrease.
What is the maturity stage?
- The maturation stage follows the introduction and growth stages. The mature stage is the most time-consuming step of the product life cycle.
- At this time, sales growth begins to slow; the company has reached the peak of the demand cycle, and advertising methods have little impact on sales growth.
- Continued rivalry, concern about introducing new products or services, and issues about how to establish a suitable exit strategy for your organization are among the challenges during the maturity phase.
Therefore, during the maturity stage of the product life cycle, sales reach a peak, profits are declining, and the number of competitors starts to decrease.
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