Sending birthday greetings and discounts based on customer profile data is considered to be personalized communications in database-driven marketing communications.
What do you understand by personal communication?
Personal communications may be private letters, memoranda, emails, personal interviews, or telephone discussions. As the material cannot be accessible by others, personal communications are only cited in the text and are not listed in the references.
What involves the use of databases to customize communications to customers for the purpose of promoting a product or service?
Database marketing is a type of direct marketing that uses customer or potential customer databases to create personalized messages to market a good or service.
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