Respuesta :
Mylan embarked on a strategy to cement the market dominance of EpiPen, while expanding the market for epinephrine as a whole, to increase sales of the EpiPen.
The first step in this strategy consisted of extensive marketing campaigns designed in order to raise awareness about the dangers of anaphylactic reactions.
Mylan’s marketing efforts which led to the increase in sales of EpiPen included television advertising, as well as some other less traditional advertising approaches.
Mylan offered the generic version even though it did not have a strong competitor to the EpiPen because it was facing enormous criticism from consumers and members of Congress to lower the drug's price.
Hence, Mylan made the good use of marketing increase sales of the EpiPen.
To learn more about EpiPen here:
https://brainly.com/question/10855837
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