Identifying the prospective buyer is the correct answer.
Identifying prospective buyer, establishing contact and a relationship with the buyer, presenting product to the buyer and demonstrating its uses and benefits, convincing customers about the product by efficiently handling objections from customers, negotiating the price and terms of payment, and finally receiving orders are all part of the personal selling process.
It is a series of activities that must be completed in order to successfully obtain an order and begin building long-term buyer relationships. The activities are applicable to all types of selling and can be tailored to most sales situations.
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