Strategic planning is the art of developing specific business strategies, putting them into action, and evaluating the results in relation to a company's overall long-term goals or desires. Strategic planning is the art of understanding the strategic plan, which are the long-term goals for a company.
It is a theory that concentrates on integrating different corporate divisions to help a company achieve its strategic goals. The terms "strategic planning" and "strategic management" are nearly synonymous.
The idea of strategic planning first gained popularity in the 1950s and 1960s and it remained prominent in the business sector into the 1980s.
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