Zipster is a local manufacturer of athletic shoes. Zipster has decided it wants to expand to global markets and to offer a larger selection of items. It plans to offer not just athletic shoes but also luggage and car accessories. Zipster is engaging in ______.

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22-07-2022
Business

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Zipster is a local manufacturer of athletic shoes. Zipster has decided it wants to expand to global markets and to offer a larger selection of items. It plans to offer not just athletic shoes but also luggage and car accessories. Zipster is engaging in ______.

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According to the research, Zipster is engaging in product diversification by expanding to global markets and offering a larger selection of items.

What is product diversification?

It is a strategy focused on the creation of new products or services, with the aim of finding other consumer profiles with needs or desires to serve and entering new sectors in the global markets.

It is generally linked to the fact that the company has reached a stage of growth or maturity that allows it to offer a larger selection of items that, over time, tends to consolidate the corporate brand.

Therefore, we can conclude that according to the research, Zipster is engaging in product diversification by expanding to global markets and offering a larger selection of items.

Learn more about product diversification here: https://brainly.com/question/2527677

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