In business-to-consumer sales the follow-up is important but is often neglected. Business-to-consumer (B2C) refers to the process of selling goods and services directly to customers who are the final recipients of a company's goods or services (B2C). B2C refers to the vast majority of companies that sell directly to customers.
During the dotcom boom of the late 1990s, when it was largely used to describe online businesses who offered goods and services to customers online, the term "business-to-consumer" (B2C) gained enormous popularity. Despite the fact that many B2C companies were victims of the subsequent dotcom bust as investor interest.
In the sector waned and venture capital funding dried up, B2C leaders such as Amazon and Priceline weathered the storm and have since seen tremendous success.
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