16% and gift wrap sellers total revenue will decrease. Elasticity of demand is a significant variation on the concept of demand. Elastic, inelastic, or unitary demand can be classified. An elastic demand is one in which the change in quantity demanded as a result of a price change is large.
When the change in price is relatively small as compared to change in quantity demanded, the demand is said to be inelastic. Close substitutes for a product influence demand elasticity.
If consumers can easily substitute another product for your product, they will quickly switch to the other product if the price of your product rises or the price of the other product falls.
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