The non-price determinant of the number of sellers in the market is causing the curve to shift
Demand curve shifts occur when demand determinants other than price change. It occurs when the demand for goods and services changes, even if the price does not change.
To understand this, we first need to understand what the demand curve does. Record the demand plan. This is a detailed chart showing the number of units purchased at each price. It follows the law of demand that people buy fewer units as prices go up. Unless nothing else changes, a business principle is called ceteris paribus. This means that all demand determinants other than price must remain the same.
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