Doritos allowed consumers to submit their own commercials for the brand, promising to air the best submission during the super bowl. This is an example of a crowdsourcing.
Doritos is an American brand of flavored tortilla chips produced since 1964 by Frito-Lay, a wholly owned subsidiary of PepsiCo. The chips have the powerful savory flavor known as umami.
Doritos conducted a crowdsourcing where it allowed consumers to submit their own commercials for the brand, promising to air the best submission during the super bowl.
People involved in crowdsourcing sometimes work as paid freelancers, while others perform small tasks voluntarily.
Hence, Doritos conducted crowdsourcing.
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