We can complete the sentence as "As your textbook explains, connotative meaning gives words their emotional power," as stated in option 3 and explained below.
We can define connotative meaning as a meaning other than the literal one. Connotative meaning is related to social or cultural associations, or it can derive from the context in which the word is inserted.
Let's compare the words childish and youthful, for example. Both words have the same literal meaning, since they both refer to something or someone that is young or acts in a young-like manner. However, childish has a negative connotative meaning, whereas youthful has a positive connotative meaning.
In other words, when you call someone childish, the emotion associated with the word is not good. You are offending that person. On the other hand, if you call them youthful, the emotion is good, and the person feels complimented.
With the information above in mind, we can conclude that connotative meaning gives words their emotional power.
The complete question is the following:
As your textbook explains, __________ meaning gives words their emotional power.
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