Compared to other IMC alternatives, the purpose of advertising is extremely effective in creating awareness and generating interest in a product.
Advertising is a traditional type of promotion with a long history. But recently, new technology has allowed customers to escape the conventional advertising channels, which has drastically transformed the way advertising is done.
For example, the development of streaming services like Netflix has enabled people to avoid TV advertising while still enjoying their preferred shows and movies.
Since many individuals now subscribe to online digital media outlets for their daily news updates rather than having a paper delivered, the print media has also suffered greatly.
By definition, a digital media company is one that exclusively generates media online without using any physical items.
To learn more about Advertising refer to:
https://brainly.com/question/3163475
#SPJ1