In the parable of the sower, the common factor amongst the four types of people is this: they all heard the word, but the difference is in how they responded to the word.
The Parable of the Sower can be regarded as the parable that was told by Jesus to the crowd that had gathered around him.
This story was a story of a sower who scattered seeds on on different ground and how different seeds germinated differently, this can be put in the life of how people work on the word from jesus mouth.
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