According to the guidelines for informative speaking, the language used in an informative speech should be concrete, personalized and creative.
More about informative speech:
Speaking in an informative way typically involves discussing other people, events, processes, places, or things. It can be challenging to educate a crowd on one of these topics without trying to persuade them.
Every speech has an impact that could help people persuade themselves. In contrast to a persuasive speech, the line to walk during an informational speech is to avoid making persuasion an explicit and evident purpose. An educational speech about peace lilies might discuss both the benefits and drawbacks of these indoor plants, but a persuasive speech would take a strong stance in favour of the peace lily's advantages.
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