When the customer's perception of the service delivered by a retailer fails to meet the customer's expectations, a(n) service gap results.
A Service Gap is the contrast between what the client expect and what they saw. This depends on a Gap Model.
A Customer Perception enlightens us regarding what consumer thinks about a brand or it's offerings. This can be a good or bad insights, hindrances and experience that a customer has.
A Customer Expectations are a bunch of thoughts about a product and customer expect of service gap rendered by their selected company. Customer need these assumptions met for them to feel satisfied.
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