Respuesta :
A brand in order to be somewhat protected from competition from other firms and price competition needs an established track record in the market, and a loyal customer base.
Brand equity describes a brand's value. This value is determined by consumer perception of and experiences with the brand. If people think highly of a brand, it has positive brand equity and it has a loyal customer base.
In a market, a brand protects itself from competition from other firms and price competition, by established track record in the market, and establishing a loyal customer base.
Hence, brand awareness will help to cultivate loyalty in customers.
To learn more about price competition here:
https://brainly.com/question/12230194
#SPJ4
