Setting up wholly-owned marketing subsidiaries' form of entry into a foreign market gives a firm tight control for coordinating a globally dispersed value chain.
Any markets outside of a company's home nation are considered foreign markets. Dealing with diverse languages, cultures, laws, rules, regulations, and requirements is part of selling in foreign markets. Companies that want to enter a new market must thoroughly investigate any prospective opportunities and develop a market entry plan.
Social and cultural exchange between many nations is made possible through foreign marketing. Along with the goods, the most recent fashions and fads from one country are brought to another, fostering cultural ties between them. Thus, worldwide cultural integration is accomplished.
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