What is the term used in business to describe the in-depth process of capturing internal and external customer's stated and unstated expectations, preferences, likes, and dislikes?

Respuesta :

Voice of the Customer(VOC) is the term used in business to describe the in-depth process of capturing internal and external customers' stated and unstated expectations, preferences, likes, and dislikes.

Voice of the customer (VoC) is precisely what you suspect it is: being attentive to your customers. Voice of consumer encompasses the procedure of collecting and know-how purchaser remarks so customer responses at once improve the product and customer revel in.

The Voice of the customer (VoC) is the capture of what customers are saying about a business, product, or service. Voice of the consumer is a term that describes your customer's feedback about their studies and expectations for the products or services provided.

The VOC Translation Matrix is a device that facilitates groups to take consumer remarks, determine the underlying problems represented by that feedback and use these records to develop measurable purchaser requirements.

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