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Positioning a product against other products within the same product category is known as positioning by Competitor.
B. Competitor
Positioning a product concerning another product category is known as product positioning by product class. By emphasizing the superior value proposition, convenience, or other unique but related product experience, it is hoped to draw in non-users of the product category. Designing the company's products and brand to occupy a unique space in the target market's thinking is positioning. Product positioning and repositioning are essential in today's dynamic marketing and sales environments. Marketing managers must therefore become involved in product positioning. "A product's position is the way the product is characterized by consumers on significant features and the space the product occupies in consumers' minds relative to competing items," claim Kotler and Armstrong.
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